Strategy is Dead

We are bringing it back to life.

We help for-purpose organisations with strategies for financial strength and better outcomes

Some guy with a knack for playing guitar once said, ‘Knowledge speaks, but wisdom listens.’ At Spark Strategy, we believe there’s something extraordinary that happens when an idea gets the opportunity to flourish, to find its feet, and through nourishment and encouragement, changes everything. We believe ideas spark brighter futures and we’re about unearthing these ideas and bringing them to life. We work to unleash their potential and transform organisations and the societies in which they live.

Oh, and the man with the guitar? That was Jimi Hendrix. He knew something about turning everything on its head.

Strategic Planning

Beyond ‘last year plus 10%’ plans. We unearth opportunities for the transformation of organisations, societies and systems.

Innovative Models

Beyond traditional funding. We design profit for purpose solutions, creating a compelling business case for investment.

Government Engagement

Beyond government relations. We develop integrated systems so that organisations can create their own influence, rather than have to rely on lobbyists.

Impact assessment

Beyond impact measurement. Balancing head and heart, we help organisations powerfully demonstrate the change they are creating.

Spark Strategy is a Certified B Corp.

As a certified B Corp we stand for purpose, not just profit. After all, we live in a society not just an economy.

Our Latest Blog Posts

Building back better: Spotlight on technology-for-purpose and not-for-profit intrapreneurship at Guide Dogs Victoria

| Not For Profit, Shared Value, Social Enterprise, Social Impact, Sustainability | No Comments
In Australia, we started the year with devastating bushfires and are currently responding to the myriad health, social and economic impacts of the COVID-19 pandemic. With the current context in…

Creating high social impact with low, low overheads: Our interview with the charity CEO that won the Telstra Australian Business of the Year, Suzanne Hopman

| Funding Models, Not For Profit, Social Impact, Sustainability | No Comments
At Spark we recognise the power of sharing the stories of incredible change makers to inspire a community of impact leaders. We sat down with the CEO of Dignity, Suzanne…

Protecting the pot of gold: Five steps to retain key funding relationships

| Funding Models, Not For Profit, Partnerships, Social Impact, Sustainability | No Comments
Funding plays a central role in the financial sustainability of the for-purpose world. In the seemingly endless search for funding, it can be tempting for not-for-profits to chase new funding…

The Holy Grail of Government Engagement

| Funding Models, Government, Not For Profit | No Comments
Many for-purpose organisations aspire for their chosen innovation or initiative to secure core government funding or even become a government program. This begs the questions – what is likely to…

What Our Clients Say About Spark

Select Clients

Spark is different from the others, more creative…they bring a fresh perspective, they’re optimistic and outcomes oriented.

Patrick McGorry, ORYGEN

What came back from Spark was something usable and translatable into action. It was outstanding.

Ronda Jacobs, Carrington Health

Spark has crafted a business model that will create a sustainable future for us.

Jan Owen, FYA

The process is as important as the result, and the process is ongoing. You can’t assume that what you’re going to do today is what you’re going to do tomorrow.

Billard Leece

Yes we want to change the world – Spark helped us consider how can we
do that in a financially sustainable way

Jane Burns, Young and Well

Spark was recommended to us by our corporate advisors… they have a unique set of experiences and expertise that we don’t have internally.


In Search of Sustainability Download our White Paper

Spark Strategy acknowledges the Traditional Custodians of the Country on which we work, and recognises their continuing connection to land, waters and community.
We pay our respects to them and their cultures, and to Elders past, present and emerging.